05/11/2009 - "Jesolo Magica" door of Jesolo

"Jesolo Magica", the new directional and commercial center of the city of Jesolo, one of the protagonists of the exhibition dedicated to the great contemporary architect Zaha Hadid, staged at the International Architecture Biennale Barbara Cappochin. Home Group sponsoring the project Jesolo Magic signed Zaha Hadid is the Home Group real estate company that holds the majority stake in the company Jesolo 3000 srl. Jesolo 3000 is the promoter of Jesolo Magica, a project which envisages the development of a strategic area to be allocated to Retail Park, Offices, All Wellness, Entertainment Areas, Area Hotels and Convention Center, all designed by Zaha Hadid. The social structure of Jesolo 3000 is composed not only by the Home Group, also from relevant expressions of entrepreneurship South Tyrol and Veneto. The other partners are: Rubner Group - history group leader with the mark Blockhaus in houses in wood cleaner and biocompatible, and the group UNICOMM, Group Cestaro - historic Venetian company operating in the area of distribution. The corporate board is thus made up of: dr. Adriano De Benedetto (Chairman of the CDA), dr. Hansjörg Bergmeister (for the group Rubner - President of National Bank of South Tyrol), dr. Mario Cestaro (for group UNICOMM / Cestaro - brother of Marcello Cestaro). Jesolo Triveneto in the first project of Zaha Hadid Jesolo 3000 srl has entrusted the design of the intervention at the London studio of the Arch. Zaha Hadid, which comes with an innovative architectural concept and commercial. The new complex is divided into two areas facing placed strategically in the heart of Jesolo, near the Via Roma, halfway between the city center and the coastal strip, about 40 km from Venice, along the Adriatic coast. Jesolo Magica becomes, therefore, the input port of Jesolo Lido, in an area with high traffic density. Thanks to the long and sinuous lines propylaea entrance of architectural design, light and softly penetrate the natural landscape between the buildings that compose it, the latter become in turn the observation point to the lagoon. The volumes, which describe the mall, gravitation, like petals of a rose, an area around a central plan. The gallery here is transformed into a square pool, collecting well, the main distribution center. The five-star hotels, last petal of the system, closes the prospect across the street and offers a privileged overlooking the lagoon of Venice. The real estate initiative is part of this with great sensitivity in the valuable development land it occupies. Home Group the majority partner in Jesolo 3000 Home Real Estate Group Ltd. The Group was founded in the early seventies to Bolzano, with the objective of creating a residential and tourist destination-hotel in the territory of South Tyrol. Over the years the company has developed numerous partnerships with leading real estate groups of nationally, including Casavacanza spa, part of the Mediolanum Group / Fininvest which has made tourism properties in prestigious areas such as Venice, the Dolomites and the Costa Smeralda. Home Group has since expanded its traditional activities in the residential sector, in addition to the commercial and business area, focusing its investments in the territorial areas of the north-east Italy, as well as in Sardinia and major tourist centers and Italian art. Adriano De Benedetti, Chairman President and founder of the Home Group Home Group real estate group is Adriano De Benedetto. Growing up professionally in Milan, in addition to the property sector has developed and led to the success other companies operating in the food confectionary become leading national and distributors of products such Freedent, and Pectolite Nussini, sold in the early nineties the group Swiss Jacob Suchard confectionery (now group Philip Morris USA). Foodarea 1971 he founded the D & S Italian, confectionery distribution company in national territory. Products launched on the domestic market: Freedent - Pectolite - Nussini, just to name a few. Ceding company to Jakobs Suchard in 1988. Section 1974 Real Estate Home Real Estate SpA founded in 1986 comes the IBI Ltd for construction activity in the industrial trade. Founded 1987 Casavacanza joint with Fininvest SpA MI active in the tourism sector rotation use. Gries born 1989 Bau Ltd. finalized the production of tourist residences in traditional. Industry Sector 1978 he founded the Luwasa Cultur Hydro Ltd., opening the first greenhouses in idrocultura in Italy. 1985 sells majority stake to Interhydro AG of Bern. In recent years, Adriano De Benedetto has redefined the mission of the Group Home by introducing industrial diversification. The homes today, in an evolutionary phase of the housing market, they tend to lose their connotation of mere buildings, containers as homes, but are increasingly being evaluated and required because of the content offered in terms of energy savings, welfare, innovative services and intelligent, rational use of space and functionality of the furniture. That is why the Group Home has first defined the inclusion and development of a leading company in the design and installation of integrated audio-video and home automation, the group Fidelity precisely and subsequently expanded and strengthened with advanced technologies division Luvision and Matrix. Today, with the acquisition of an important reality in the field of furniture as Polsit 1959, continues the path of integration of home. Other partners in Jesolo 3000 srl UNICOMM, Cestaro UNICOMM Group is a large distribution company based in Dueville (VI), which operates through brands Hemisphere, Famula, A & O, C + C throughout the North East in an area extending from Vicenza at Imola, from Belluno in Trieste with over 148 stores and 6,000 employees. Marcello Cestaro, president of UNICOMM, began his career in his father's small store in the early fifties. In the mid-sixties convinces his father to join the voluntary union "A & O Italian. From that moment you open new scenarios for development: the company through acquisitions and a new company with the participation of retailers, began to grow strongly in the retail world. Today, Marcello Cestaro, besides being a successful entrepreneur, is also known in the sports world to be president of the calcium that militates Padova in Serie B and the women's basketball team Basketball Famila Schio, which militates in Serie A. The team Rubner Rubner Haus , an international leader in the field of woodworking. With more than 10. 000 wooden houses are designed, produced and sold around the world, especially in Europe, Rubner Haus is a landmark for those who seek housing solutions close to nature and to life itself. The company is headquartered in Kiens (BZ), Val Punter, and works with a particular commitment to the environment, with the adoption of systems and sustainable materials and natural, with a search for innovative solutions of high quality, follow each project from consulting to design, from production to assembly. The key to success lies in the re-ordering strategy involving a vertical production chain divided into four sections, each collecting a challenge. By sawing the panels in solid wood, the laminated beams and structures to the doors and windows to the homes and large buildings "ready", the name is synonymous with Rubner solutions tailored to meet the needs with skill and precision of customer.